In Pursuit of Luxury

In conversation with Kerin Rose Gold

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How did a pair of crystal-embellished sunglasses lead to designs worn by Beyoncé, Lady Gaga and Rihanna? For New York-based artist and designer Kerin Rose Gold, it began almost by accident. In 2008, she started decorating inexpensive sunglasses with crystals, catching the attention of legendary stylist Patricia Field’s New York boutique. Within months, her creations were attracting some of the biggest names in music. In this episode of In Pursuit of Luxury, Shaun Borstrock meets Kerin, founder of A-Morir, to explore her journey from experimental eyewear to bespoke fashion accessories, contemporary sculpture and extraordinary creations for celebrity performances. From Beyoncé’s Renaissance World Tour and Black Is King to work associated with Lady Gaga, Rihanna, Katy Perry, Lizzo and the Met Gala, Kerin reveals the creativity and meticulous craftsmanship behind her distinctive designs. But beyond the glamour, she discusses the challenges of running an independent creative business, seeing original designs imitated by established luxury brands, and why commercial recognition doesn’t always reflect artistic originality. The conversation explores the influence of music and subculture on Kerin’s work, her determination to elevate crystal artistry beyond decorative craft, and why true luxury is ultimately about quality, authenticity and creative freedom rather than expensive labels..