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Luxury is facing a quiet but profound demand from within: people are turning to coaching, digital detox retreats, and immersive nature experiences not as wellness trends, but as expressions of a deeper hunger — for genuine connection, stillness, and meaning. This growing sector of non-traditional luxury services signals something the industry cannot afford to ignore: the most sought-after luxury today is the experience of being fully, authentically human.

This panel explores what that means from two interconnected perspectives. From the individual side, it asks why so many high-achieving people — executives, entrepreneurs, creatives — are seeking out spaces and guides to help them reconnect with themselves, with others, and with the material world. From the brand side, it confronts a more uncomfortable question: if luxury is to change, can it start by transforming the human experience it offers from the inside out? That means moving beyond stiff selling ceremonies and scripted hospitality toward staff who lead from genuine presence and self-awareness. It means recognizing that in the hands of a craftsperson or artisan lies not just a brand story, but a living source of resonance and human flourishing — one that clients increasingly want to encounter directly, not filtered through layers of management and marketing.

The opportunity is real, but so is the challenge: luxury brands must reimagine themselves not only as purveyors of objects and services, but as creators of spaces — experiencescapes — where depth, growth, and authentic human-to-human connection can genuinely occur. Less performance, more substance. Less signaling, more meaning

Conversation Curator Dr Fabio Dumahttps://www.fabioduma.com/

Dr. Fabio Duma holds a doctorate from the University of St. Gallen and has spent over two decades at the intersection of luxury, leadership, and human development. Through his firm Bello & Benfatto KlG consults for luxury and lifestyle brands, serves as Visiting Professor at EHL Lausanne and other renowned academic institutions, and is a sought-after keynote speaker on the future of luxury, resonance, and conscious leadership. His academic work on personal interaction in the luxury context – and his ongoing research into what discerning individuals truly seek beyond the material – forms the foundation of a practice that is as much philosophical as it is strategic. Through his coaching practice at fabioduma.ch, he works as a reflection partner to executives, entrepreneurs, and high-achieving individuals who want to lead and live with greater depth, clarity, and presence.


Fabian Messerhttps://www.fer.us/

Fabian Messer is the founder of FERUS, a hospitality brand partner based in Zurich. He believes that the strongest hospitality brands are not defined by what they offer, but by how they make people feel. His work brings together strategy, design, guest experience and cultural thinking to create places with lasting resonance. Working internationally with independent hotels and hospitality-driven businesses, Fabian develops brands that connect emotional relevance with commercial performance.


Jane Wu
Founder & CEO of Ruihe Longevity Grouphttps://ruihe.ch/

Jane Wu, Founder & CEO of Ruihe Longevity Group
With nearly two decades of experience spanning luxury, hospitality, brand development and UHNW client engagement across China and Switzerland, Jane previously held senior roles at LVMH Switzerland, including High-End Business Development Manager at Bulgari. Today, she is building Ruihe with a vision to redefine longevity hospitality through the integration of Eastern healing traditions, highly personalized care and exceptional guest experiences.