How much fashion do we really need? In this episode of the In Pursuit of Luxury Podcast, we sit down with Gemma Metheringham – former fashion creative director, sustainability researcher, founder of The Elephant in My Wardrobe, and PhD candidate exploring the future of second-hand fashion.

After more than 30 years working within the fashion industry, Gemma shares why she began questioning an industry built on constant growth, increasing consumption, and the relentless pursuit of the next “must-have” product. From fast fashion and luxury marketing to resale platforms, waste, and overproduction, this conversation explores how our relationship with clothing has changed – and what that means for the future of fashion. Gemma discusses the rise of second-hand markets, the psychology of consumerism, the environmental impact of overconsumption, and why some of the industry’s biggest challenges may not be solved by better materials alone. This is a thought-provoking conversation about fashion, sustainability, luxury, and the difficult question facing both brands and consumers alike: When is enough, enough?

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